Arvo

Industry

Financial Services

Challenge

Arvo, a new accounting firm with ambitious leadership, needed to break through a crowded market full of generic accounting brands. Despite having a strong client base, including international clients, they struggled with a lack of distinct brand identity and had failed in previous rebranding attempts.

Summary

Vove partnered with Arvo to craft a bold, confident identity rooted in partnership and innovation. We named the business “Arvo” (a blend of “soar” and “novo”), developed a flowing logo symbolising growth, and introduced a vibrant colour palette. The refreshed brand now stands out in a saturated accounting industry and is poised for long-term success.

arvo.tax

"To be honest, we wanted our hand held, we weren’t very good at this kind of thing and right from the start, they made life so easy for us. Just really fun to work with."

Kevin Dent

Partner @ Arvo

The Project

A new accounting firm with ambitious leaders, Arvo redefined its brand to stand out in a crowded market. Through naming, brand identity, and vibrant photography, Arvo transformed into a bold, confident brand. This new identity, symbolising partnership and forward-thinking, positions Arvo distinctively. Meaning they are ready to soar to new heights in the accounting industry.

The Challenge

Arvo entered the scene with well-respected directors and a vision to become the region’s leading firm. Despite being a new player, Arvo boasted a substantial client base. This included international clientele and aimed to distinguish itself in a market saturated with uniformity.

In an industry cluttered with similar aesthetics and messaging, Arvo’s ambition was to break the mould. They envisioned a partnership approach with their clients. Fostering robust, enduring relationships rather than offering mere accounting services.

As a new company, Arvo’s directors faced challenges in brand strategy and communications. They had several unsuccessful branding attempts. They sought a comprehensive brand transformation, necessitating a partner skilled in crafting a unique and resonant brand identity.

The Solution

Engaged for our expertise, we embarked on a creative journey to conceptualise Arvo’s identity. The name ‘Arvo’ – a blend of ‘soar’ and ‘novo’ – symbolises their commitment to elevating businesses to new heights. The logo’s free-flowing design represents the integral role of accountancy in business operations. It is complemented by a vibrant colour scheme to signify innovation and forward-thinking.

The Results