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Freers Askew Bunting

Directors-2

Industry

Technology

Challenge

Freers Askew Bunting, a long-standing Teesside law firm, needed to refresh their brand and website to feel more modern, approachable and human. They wanted a brand that could connect with clients and also attract new talent.

Summary

We ran a strategy workshop to uncover what makes the firm stand out and shaped a brand and website that reflect their people-first approach. The new identity landed with the team straight away and has already boosted engagement and recruitment online.

freersaskewbunting.com

"We found the process of working with Vove really easy, they were part of our team as we were a part of theirs and we worked really well together to achieve what we wanted."

Andrew Dixon

Director @ Freers Askew Bunting

FreersAskewBuntingLogo

The Project

Freers Askew Bunting, with a legacy spanning over 70 years, embarked on a transformative journey. Our deliverables encompassed a comprehensive strategy, a revitalised brand identity, and a website reflective of their modern approach.

The Challenge

Freers Askew Bunting, a well-established law firm in Teesside, recognised the need to evolve. While rich in history, the firm was at a crucial juncture, needing to refresh its image to stay relevant and appealing.

The firm’s objective was clear: to develop a modern brand that appeals to potential clients and future staff, enhancing its reputation in the legal community. They sought to create a welcoming, human-centric brand, making them a desired choice for legal services and an employer of choice.

Freers Askew Bunting faced the challenge of an outdated brand identity, making it hard to stand out in a competitive market and attract top talent.

The Solution

Our approach went beyond a simple competitor analysis. We conducted an in-depth strategy workshop with their directors, crafting a full brand strategy. This process ignited a renewed enthusiasm among the leadership, acknowledging the necessity for a significant brand overhaul to address recruitment issues and market presence.

The Results

The result was a fresh, modern brand with humanity at its core. The rebranding, centered around people and their needs, was enthusiastically received by the staff, celebrated at a brand launch event. This new identity not only helped in attracting top talent but also ensured that the brand’s ethos was reflected in every aspect of the firm, from its visual identity to its communication style.

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